Whenever you initiate a change project, be sure to remember one thing… only in exceptional cases or situations, you can go it alone. Under normal circumstances, you need the help and assistance of other people to successfully see a change project through, regardless whether in a personal or professional context.
There are certain outcomes in any change project that you can control (e.g. your own actions and behaviours) and there are others that are beyond your control (e.g. the actions and behaviours of other individuals). Change promoters are dealing mainly with those environmental influences that you cannot control.
Change promoters are those people, situations, events and opportunities within your change network that nourishes and promote your change efforts.