The “SWOT-analysis rule” is a much needed needed follow-up to the “Demarcation Rule“. Once we understand the what and the extent of what we are facing, we need to devise a strategy to successfully deal with it.
In order for us to devise a productive change strategy, we need to conduct a change project SWOT-analysis, which will provide us with the following information and focus points…
- identify strengths… resources that can be deployed to nourish an effective change strategy
- determine weaknesses… attitudes, traits and actions that are toxic for our change strategy
- establish opportunities… which actions, activities and events is most beneficial to encourage successful change
- pin point threats… situations and circumstances that can derail or side track our change efforts
In essence: A change project SWOT-analysis provide us with an awareness and focus on everyday events that can help us to successfully bring about change and – on the other hand – also direct our attention to the events and activities that will hinder, block or hold-back successful change.
Thus, a thoroughly done SWOT-analysis will allow us to become acutely aware of and understand the context of the “double-edge sword” of change. Each and every change scenario does contain both positive and negative elements, and without the awareness provided by an accountable SWOT-analysis, we can easily fixate on avoiding the negative and overlook the positive or vice versa. Therefore, the “double-edge sword” of change implies…
- Every success (positive) contains the seed of failure (i.e. failing to understand success in context) AND
- Every failure (negative) contains the seed for success (i.e. to learn from mistakes made).